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	<title>Professional Global SEO - SEM &#124; janet bartoli &#187; ppc conversions</title>
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		<title>What conversions are you tracking &#8211; Pay Per Click Conversions</title>
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		<pubDate>Sat, 19 Sep 2009 20:05:03 +0000</pubDate>
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				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[ppc conversions]]></category>

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		<description><![CDATA[As I write this post, I think about the many times I have had meetings internally about what a conversion rate is. However, I did not think to tell them actually how to calculate this.
Your conversion rate is nothing more than the sum of the thousands of efforts  and paths that prospects take through [...]]]></description>
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