Filed under: SEO/SEM TOOLS
In putting together a brief meeting for my development team this week, I came across some really helpful information from SMX Advanced – Janeandrobot’s Vanessa Fox.Vanessa has listed three really helpful short lists that every team should print and review and every in-house SEO should have when speaking to those who implement your recommendations.
Enjoy!
July 6, 2009
My primary role as SEO Manager involves overseeing numerous sub domains, corporate sites and international sites. I have the fortunate opportunity to “manage” or assist in managing an SEM campaign for one of our sites.
It certainly helps to have a basic comprehension of what PPC is, there are a lot of similarities with SEO. Chosing keywords and deciding that landing pages they land on certainly a critical and important aspect of any PPC campaign.
(more…)
July 23, 2008
How concerned are you about your landing page conversion rate? Hopefully your answer is a great deal. What is the point of building a great site on first page of Google or Yahoo if your user clicks over, sees no call to action and clicks back to search for your competitors pages? I was recently looking through Google’s analytics webmaster tools to dig in deeper and gain a better understanding of the breadth of the tools available. In their conversion university is an area that describes the six steps to good conversion. Most of these 6 steps are well known, especially if you have ever built any ecommerce type of website. While I believe all these are essential, I especially like the 7th step, or the actual “test it” tip. You must test, test and test again. Test what works and more importantly what doesn’t is very important. Whether in paid either trying the old A/B split testing or a multivariate testing – be sure to test and make sure you applying those positives to your landing pages. Happy Conversion and Happy Testing!
December 29, 2007
Time to review anything that can be read about this industry – search marketing.
I read quite a bit, but less than I did four years ago, not because I know more, but this was more a matter of eliminating those resources that aren’t reputable or offer the same old basic stuff, no challenge or thought necessary – aka fluff.
Spotlight on: Search Marketing Standard magazine. New publication it’s been a year now, I got their debut issue last summer. It was offered to me as a way to get the magazine into the hands of its audience, they sent it to me as an owner/operator of an internet marketing consultancy.
I have really enjoyed reading this magazine, includes numerous and varied categories: SEO, pay-per-click, case studies, interviews with industry experts – so far the typical stuff you would see, but my favorite category is “under the hood”. This section is all technical SEO related. Since having a technical background in IT, I find this section to be really interesting, and written by Jamie Sirovich the seoegghead.com guy, and the guy who co-wrote “professional search engine optimization with PHP” 2007 –a good read!
So go check it out for yourself – the magazine website is searchmarketingstandard.com, the publisher is a really nice guy too – Boris Mordikovich – very interested in feedback and how to improve this publication.
Not too many industry related hard copies out there that I can think of, but this one is very worthwhile. If you have any publication you recommend – share it!
October 4, 2007
In using and reviewing various web analytics packages over the last few years, I have some favorites and some that I would just assume forget about. In order of my all time favorites here is a list of web analytics tools you should check out:
1 – Google Analytics: If you haven’t used this tool yet, I would ask why not? It is free and has been updated with a nice interface. It even has a wizard for A/B split and you can setup goals to see conversion rates and the monetary value of the traffic you receive – isn’t that what you’re looking to do anyway? I like its very graphical dashboard in addition to all the other very valuable info you can get to help your clients or your own site. It’s literally priceless!
2- Click Tracks – I do like the visual nature of this program. I have used the Pro version on a few clients and it does help tell a great story, with the little cartoonish people. Of course it does include all the very important stuff like conversion rates and the monetary value of the traffic you receive and has a click fraud report. I also like the “funnel report” this tells you very simply the which pages and sections are most influential to conversion.
3- HitBox aka WebSideStory – If you like to dig in and get lost, here’s your package. I do feel as though you need at least a 3-day course with this program. I don’t know about you, but I am real busy, and if I can’t find things very easily or it takes me 2 days to create a report that shouldn’t take more than 2 hours, then there’s too much info. Don’t get me wrong, this is a very robust analytics program, but if all I have to manage is (1) site, then I could spend months learning this program inside and out, but sadly, I do not.
If you have a analytics package you use and want to share your thoughts, shoot, I’d love to hear them. Or tell me I’m wrong, I know I can be on occasion.
September 11, 2007
Previous page