Professional Global SEO – SEM | janet bartoli

Optify for SEO – Great Lead Gen tool

In my ongoing attempt to use and review as many SEO tools as possible, I have come across another, Optify. Optify.net is a lead gen tool, scalable and easy to use!

I began working with Optify back in January of this year. I immediately liked the user interface. As far as I’m concerned if it doesn’t have an easy to use, and easy to navigate UI – I’m done (if your a regular reader you might know this from my previous experience with a tool I did not especially find as appealing).

There are lead gen reports I can pull for both paid and natural search. Not only does this tell me how many leads (in my case a lead is generally a request for either a sales rep to call or request a demo), but it tells us who these contacts are, what their business is and what form they filled out!

You do get all the other SEO-like bells and whistles like where does my keyword rank and what page is it mapped to, but in addition to this, you get real competitive analysis as well. You can include up to 5 competitors, some tools only allow for 1-2 and charge more to add more.

They will be at SMX Advanced in Seattle in June! No I do not get paid in any way to comment on Optify, it works and makes my job a lot easier. It does what it says and actually is able to show true ROI for SEO – which, as SEOs is what we all are looking for.

Covario Update #3 Review – SEO TOOLS

Covario Update:

I have worked with the tool on a fairly limited basis to this point. I do think the purpose of the tool is to help support all SEO efforts within a company, however, I do think it’s more helpful to that in-house person or team that is NOT expert on SEO. Read on for my honest take.

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3 Comments August 7, 2009

Cool SEO/WEB Tools – heat map overlay

Thought I would share a cool tool I was made aware of by a colleague of mine in Sydney, crazyegg.com. During the re-designing of the corporate site for Australia, he was able to quickly show us the heat map report – very cool to see where your visitors on going on page, without having to spend tons of cash. There are some analytics packages that have this included, WebTrends has a very ugly interface with numbers, but not even presented on top of the site itself, in a whole separate area within your WebTrends profile. Another minus for WT in my opinion. Here’s a bit of an older review, but a review none-the-less for crazyegg from mashable I know there are others out there too, but A heat-map visual gives you an instant analysis of your page without number crunching, which we could all do a little less of.

1 Comment May 11, 2009

Covario – Organic Search Reviews

So, way back in December I wrote about some initial thoughts on Tools for SEO using Covario. I wanted to catch everyone up on my progress thus far. (more…)

1 Comment May 1, 2009