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	<title>Professional Global SEO - SEM &#124; janet bartoli &#187; REPORTS</title>
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		<title>PPC Executive Reporting &#124; PPC, SEM Reports</title>
		<link>http://janet-bartoli.com/2009/08/12/ppc-executive-reporting-ppc-sem-reports/</link>
		<comments>http://janet-bartoli.com/2009/08/12/ppc-executive-reporting-ppc-sem-reports/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 18:00:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[REPORTS]]></category>
		<category><![CDATA[SEO - SEM GENERAL]]></category>

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		<description><![CDATA[When putting together a newly revised executive report I can think of some good metrics that must be included such as CPC, Engine Impression Share, Quality Score Data, and competitive review to name a few. Keep in mind this is an &#8220;executive report&#8221; you don&#8217;t want to load the report up with too many numbers [...]]]></description>
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