SEO STRATEGY – SEO Competitors
I regularly read SEOmoz (am also a subscriber to the Pro tools, which are nice) and happened to have come across a really eye-opening post today. Define competitors a step by step process – This is one of those marketing aspects to SEO I really like! I have oftentimes gone to those stakeholders who own various product pages or websites and asked them who their indirect competitors are and their direct competitors. This should not be overlooked at all and anyone in marketing today (yes, especially those involved in “print” or offline marketing) should really understand this and apply these basic tactics.
The indirect competitors are those that you might not normally think of when someone asks who your competition is. These are found when going to Google and typing in some of your most important keywords (non-branded of course) and see who comes up in those first few rankings. These are as important to note as your direct competitors are.
Get to know all your competition and optimize, link build and focus on displacing them. Good Luck and enjoy the good read!
Leave a Comment May 14, 2010