I just came across an articlewritten about two years ago, but is not “so yesterday” by any means, and I wanted to share it with you.
This article was found using the keyword search “seo metrics“
When working in a large corporate environment, you are asked to put together “scorecards” of information that the CEO might be interested in seeing.
There is a balance, what to show and how to show it. Don’t get so granular that you make them dizzy, but put some meat in there that even this person, who knows little to nothing about SEO, can get what success is.
So, next time they ask “howdoes our most broad keyword rank in Google?” steer them in the right direction by educating them on what they really should be looking at.
Slowly but surely, we can educate the world on what to look at when looking at SEO Metrics!
May 27, 2009
Thought I would share a cool tool I was made aware of by a colleague of mine in Sydney, crazyegg.com. During the re-designing of the corporate site for Australia, he was able to quickly show us the heat map report – very cool to see where your visitors on going on page, without having to spend tons of cash. There are some analytics packages that have this included, WebTrends has a very ugly interface with numbers, but not even presented on top of the site itself, in a whole separate area within your WebTrends profile. Another minus for WT in my opinion. Here’s a bit of an older review, but a review none-the-less for crazyegg from mashable I know there are others out there too, but A heat-map visual gives you an instant analysis of your page without number crunching, which we could all do a little less of.
May 11, 2009
In thinking about what next topic to discuss, I decided to look at all my existing categories and noticed I only had one single entry about international SEO, and thought, wow considering more than half my work involves some form of SEO/SEM globally, I was pretty surprised I hadn’t written more.
(more…)
May 10, 2009
So, way back in December I wrote about some initial thoughts on Tools for SEO using Covario. I wanted to catch everyone up on my progress thus far. (more…)
May 1, 2009