SEO Rankings aren’t all that
I have been saying this for years! To tell them SEO rankings is the most important factor, is ridiculous in my mind – its almost always a means to an end, not the end itself.
I worked for a particular SEO VP, who shall remain nameless, that told our clients time and time again with such enthusiasm, “we can rank you on the 1st page for that keyword if you want” “we love a challenge we can get you to the top of the SERPs in no time” I pushed back on this person a little (Okay a lot, who am I kidding?), and asked “Why would you have our clients believe this is our sole purpose here? That to have our clients believe that’s all we do is rank them high on the SERPs is the be all to end all is plain stupid and so 1996.” Ever hear of conversions? or I don’t know, traffic increase month over month?
Leave a Comment September 3, 2008