Professional Global SEO – SEM | janet bartoli

Tracking SEO Metrics –

April 29, 2008

As one who manages several accounts. Tracking inbound referrals from search engines remain a viable, low-cost option for most organizations.There are the usual SEO metrics, such as:

• Uniques
• Page Views
• Time on site
• Conversions
• Percentage of search referrals against all inbounds
• Index saturation – or how many of your pages the engines have indexed.

All certainly serve a purpose but tracking results originating from each major engine, you’ll also be able to gain insight into unique aspects of search traffic such as which engine converts best for your specific products, or which engines drive the most overall traffic during various times of the year.

Be careful with overall traffic numbers, though. By digging deeper, you may learn that the engine sending you the most traffic is sending you traffic that does not make money, but consumes bandwidth and costs you money. Always dig to the next deeper level if you can.

And of course always test and re-test – and as obvious as this may sound if something isn’t working change it, then test again.

As I continue to read Avinash’s latest book I gain new insights and some good learnings.

Filed under: SEO Analytics