Professional Global SEO – SEM | janet bartoli

Converting Visitors into Buyers – SES NYC 2008

March 19, 2008

I always enjoy the NYC SES conferences. I was only able to get to the conference just one day this year. I jumped into the conversion track yesterday for the converting visitors into buyers. I especially liked what Mike Moran of IBM had to say – you can read all the highlights of his talk in the searchengineland notes.

One of the many good points, which is pretty basic, but often overlooked is looking at your site every day, test and re-test. If something just does not work, change it and don’t wait until the next re-design, which happens way too often with many clients I see. Know how many of your visitors are converting into actual buyers. What are your visitors doing? Here’s a typical retail type site: Learn > Shop > Buy > Get > Use > and back to learn again, because they will need to upgrade their memory or battery or whatever.

I have some book recommendations too: Avinash’s Web Analytics 1 hour per day (I am going to read and review this later on for you) and Mike Moran’s “Do it Wrong Quickly” mikemoran.com.

Of course it’s all about the test, test and test some more!

Filed under: Search Engine News